Synectics Solutions are a leading force in the provision of innovative data driven business solutions. For more than 30 years we have specialised in building complex data management and software products for well-known companies around the world. We have ambitious growth plans, and for that we require a Content Marketing Manager to lead content strategy and form a crucial part of our marketing team.
Your objective is to deliver a consistent pipeline of compelling marketing content for use in digital marketing campaigns, account-based marketing, thought leadership research, social, blogs, and more, contributing to the ultimate goal of generating high-value leads for the sales team and to convert on site.
- Develop unique and engaging marketing deliverables across a variety of formats, including email, blogs, guides, testimonials, webinars, videos.
- Undertake audience and competitor research to identify content themes, then build campaign calendars based on the hottest topics and trends that will engage our target audience.
- Work closely with our design function to turn content into compelling designs.
- Own the performance of content marketing, evaluate success, measure ROI and report impact back to stakeholders.